Bunai is a registered trademark and property of Bunai Private Limited.
Ajay Gupta
CMD
Bunai began in Jaipur in 2016, Founded by Pari Choudhary with a simple belief:
You are already beautiful, our mission is to make you feel that way.
Today, Bunai is shaped by
Amita Gupta
Director
Pari Choudhary
CEO
each bringing a different perspective, experience and understanding to the brand. Together, they have helped Bunai grow from its Jaipur beginnings into a fashion brand that women across India have made part of their wardrobes, while keeping its original spirit close.
With over 35+ years of experience, Ajay Gupta brings
a wide business perspective to Bunai, shaped by his work across different businesses, international exposure and a deep understanding of changing markets. His experience spans from the wedding invitation business in USA to the world of D2C, giving him a perspective that connects traditional business experience with the way brands are built and discovered today. At Bunai, he leads the business across marketing, growth and expansion, and remains closely involved in the decisions that shape its next chapter.
Amita Gupta, with over 20+ years of business experience,
brings a strong understanding of fashion, business and brand building to Bunai. She is closely involved in the way the brand is positioned and presented, from its communication and visual direction to the details that shape how a woman experiences Bunai. Her approach is grounded in knowing what the brand stands for and ensuring that it continues to feel relevant without losing what makes it its own.
At the heart of Bunai, Pari Choudhary
remains closely connected to the brand she founded. Her understanding of Bunai from its earliest days, her creative perspective and her connection with the women who wear it continue to influence the brand today. As CEO, she remains involved in the brand as it grows, bringing the founder's understanding of where Bunai came from into where it is headed.
Over the years, Bunai has grown, changed and reached more women, but the thought behind it has stayed simple. Fashion should give a woman the freedom to express herself, dress for the moment and feel good in what she chooses, without ever telling her who she needs to be.